Downtown Beaufort Featured Merchant: Nicole Bradley

“I was introduced to the horse carriage business as a tour guide 16 years ago, and it’s been a wild ride ever since. Born and raised in Beaufort, I’m proud to be a true native – a rarity in this town. As an animal lover since childhood, I was immediately drawn to the horses. At first, I was a bit reserved, especially when speaking to groups, but over time, I gained confidence and now I love sharing my passion with visitors.

Fast forward 10 years, and I’m the owner of the company. It’s a journey I never expected, but I’m grateful for the opportunity. Between 2009 and 2015, I explored other ventures, including a stint as a deputy with Beaufort County. But when I ran into the previous owner at a gas station, complaining about the challenges of running the business, I saw an opportunity and jumped in. That spontaneous decision has led me to where I am today.

Behind the scenes, our operation is more extensive than people might realize. We have a 62-acre farm in Yemassee where our horses live, and we trailer them in and out of downtown Beaufort every working day. It’s a logistical challenge, but it’s worth it to see visitors experience the real Beaufort.

Our tours are packed during spring and fall, but I wouldn’t have it any other way. I love sharing the history of this town – from its founding to the Civil War and beyond. One of my favorite stories is about the ‘Grand Skedaddle,’ when locals fled town during the Union occupation, leaving the historic homes intact. It’s stories like these that make Beaufort so unique.

I’ve come to realize that we’re not just a carriage company; we’re an unofficial visitor center. The horses are magnets, drawing people in and sparking conversations. We help visitors plan their trips and share our love for this town. My team and I are dedicated to giving people an authentic experience – the real small-town feel that makes Beaufort so charming.

After COVID, coming back to business felt like a new beginning. I remember cleaning up a manure spill downtown, and someone walking by said, “That’s a shitty job.” I laughed, thinking, “Yes, it is, but we’re back.” That moment stuck with me – it was a small victory, but it meant we’d made it through the tough times.

The horses are my passion, and sharing this town with visitors is my privilege. Even when I felt burnt out, taking a break only made me realize how much I love this job. Seeing people enjoy the tour and learning something new is the best part. I’m proud to be an ambassador for Beaufort, and I’m grateful for my team of dedicated women who help me tell this town’s story. Together, we’re not just giving tours – we’re sharing the heart of Beaufort.”

–Nicole Bradley, Sea Island Carriage Company